Alex Scott speaks her thoughts on Diversity In the Media.

I'm A Celebrity

Alex Scott, former Lioness and Arsenal star, now Sports Presenter/broadcaster who you may have spotted in the I’m A Celebrity Jungle has recently spoken on her thoughts on the importance of diversity and representation in the media industry. 

“I never just want to be given a role because, ‘Oh, we need a type for this.’ I want to always be given a job and a role because I am the best person for that role.

And the thing is, if we do go back with like racism and everything, it’s just the fact that there was such a limited pool because no one was being given those opportunities.” Alex spoke to some of her fellow campmates, Martin Kemp, Shona McGarty, Lisa Riley and Tom Read Wilson on an episode of the series earlier this week.

Scott’s point hit deeper than just a personal reflection. It pulled back the curtain on an industry that’s still catching up with the world it’s meant to reflect. For years, broadcast sites and panels looked the same, sounded the same and came from the same narrow line. Alex speaking about that “limited pool” wasn’t her playing the victim, it was her calling out a system that shut out whole communities before talent even entered the room.

She’s also clear about what real progress looks like. It’s not about box-ticking. It’s not about bringing one face onto a panel and calling it balance. True representation means building spaces where people with different backgrounds can grow, stay, lead and shape the conversations the public hears every day. It means opening pathways for the upcoming broadcasters.

And honestly, that’s why voices like Alex’s matter. Women’s sport is booming, audiences are shifting and younger fans are demanding media that looks like the world they live in. When someone with her experience speaks up, it reminds the industry that diversity isn’t a trend, it’s the baseline. It’s what the future of sports coverage has to be, not just something we applaud when one person breaks through.

There’s also something really grounding about the way Alex talks on it. She’s not pointing fingers or calling anyone out, she’s just showing why representation matters in a really human way. Her journey highlights how things are moving forward, but also how much potential there is if the industry keeps opening doors. And that’s the part people connect with: the idea that media can be a place where more voices feel welcome, supported and genuinely seen.

Alex’s honesty reminds everyone why these conversations matter in the first place. She’s using her platform to push for a media landscape that feels open, fair and genuinely reflective of the world watching. And if her journey shows anything, it’s that change doesn’t happen overnight, it happens because people keep showing up, speaking up and making space for the next wave. Her voice is part of that shift, and it’s clear she inspires others to keep pushing it forward too.